Month 1: Introduction to Digital Marketing & Key Concepts
Week 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Difference between Traditional and Digital Marketing
- The Digital Marketing Ecosystem
Week 2: Understanding Digital Marketing Channels
- Search Engines (SEO & SEM)
- Social Media
- Email Marketing
- Content Marketing
Week 3: Consumer Behavior in the Digital Age
- Understanding Consumer Journey
- Buyer Personas
- Customer Relationship Management (CRM)
Week 4: Digital Marketing Strategy
- How to Build a Digital Marketing Strategy
- Setting SMART Goals
- KPI (Key Performance Indicators)
Month 2: Website & Content Marketing
Week 1: Website Development Basics
- Choosing Platforms (WordPress, Wix, Shopify)
- Website Design Best Practices
- Mobile Responsiveness
Week 2: User Experience (UX) and User Interface (UI)
- Principles of UX/UI Design
- Importance of User-Friendly Navigation
- Heatmaps and Analytics for UX
Week 3: Content Marketing
- Content Types (Blogs, Videos, Infographics)
- Content Creation & Ideation
- Storytelling in Content Marketing
Week 4: Content Strategy & SEO Alignment
- Optimizing Content for SEO
- Keyword Research Tools (Google Keyword Planner, SEMrush)
- Creating Editorial Calendars
Month 3: Search Engine Optimization (SEO)
Week 1: Introduction to SEO
- What is SEO and Why is it Important?
- Types of SEO: On-page, Off-page, Technical SEO
- SEO vs. SEM
Week 2: On-page SEO
- Meta Tags, Title Tags, and Alt Text
- Importance of Internal Linking
- Optimizing Content for SEO
Week 3: Off-page SEO
- Building Backlinks
- Guest Blogging and Outreach
- Social Signals and Their Importance
Week 4: Technical SEO & Tools
- Site Speed and Performance
- Mobile SEO
- Google Search Console, Screaming Frog, Ahrefs
Month 4: Social Media Marketing (SMM)
Week 1: Introduction to Social Media Marketing
- Major Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
- Social Media Algorithms
- Organic vs. Paid Social Media
Week 2: Social Media Strategy & Planning
- Developing a Social Media Strategy
- Social Media Calendar and Content Scheduling
- Tools for Social Media Management (Hootsuite, Buffer)
Week 3: Paid Social Media Advertising
- Facebook and Instagram Ads Manager
- LinkedIn Ads
- Setting Target Audience, Budget, and Objectives
Week 4: Influencer Marketing & Analytics
- Working with Influencers
- Micro vs. Macro Influencers
- Analyzing Social Media Performance (Insights & Analytics)
Month 5: Paid Advertising (SEM, PPC)
Week 1: Introduction to Paid Advertising
- What is PPC (Pay-Per-Click)?
- Google Ads Overview
- Understanding Quality Score
Week 2: Google Search Ads
- Creating Effective Ad Copy
- Bidding Strategies
- Ad Extensions
Week 3: Google Display Ads & Remarketing
- Introduction to Display Ads
- Audience Targeting
- Retargeting Strategies
Week 4: YouTube Advertising & Video Marketing
- YouTube Ads Types (Skippable, Non-Skippable, Bumper Ads)
- Creating Video Ads
- Measuring Video Ad Performance
Month 6: Analytics, Email Marketing, and Advanced Digital Marketing
Week 1: Google Analytics & Data-Driven Decisions
- Setting Up Google Analytics
- Tracking User Behavior
- Reporting and Analyzing Data
Week 2: Email Marketing Basics
- Building an Email List
- Crafting Effective Email Campaigns
- Email Marketing Tools (Mailchimp, ConvertKit)
Week 3: Conversion Rate Optimization (CRO)
- Understanding Conversion Funnels
- A/B Testing
- Improving User Experience for Higher Conversions
Week 4: Advanced Digital Marketing Techniques
- Marketing Automation Tools (HubSpot, ActiveCampaign)
- AI in Digital Marketing
- Digital Marketing Trends for the Future
