6 Months Digital Marketing Course in Demande 2025

Month 1: Introduction to Digital Marketing & Key Concepts

Week 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Difference between Traditional and Digital Marketing
  • The Digital Marketing Ecosystem

Week 2: Understanding Digital Marketing Channels

  • Search Engines (SEO & SEM)
  • Social Media
  • Email Marketing
  • Content Marketing

Week 3: Consumer Behavior in the Digital Age

  • Understanding Consumer Journey
  • Buyer Personas
  • Customer Relationship Management (CRM)

Week 4: Digital Marketing Strategy

  • How to Build a Digital Marketing Strategy
  • Setting SMART Goals
  • KPI (Key Performance Indicators)

Month 2: Website & Content Marketing

Week 1: Website Development Basics

  • Choosing Platforms (WordPress, Wix, Shopify)
  • Website Design Best Practices
  • Mobile Responsiveness

Week 2: User Experience (UX) and User Interface (UI)

  • Principles of UX/UI Design
  • Importance of User-Friendly Navigation
  • Heatmaps and Analytics for UX

Week 3: Content Marketing

  • Content Types (Blogs, Videos, Infographics)
  • Content Creation & Ideation
  • Storytelling in Content Marketing

Week 4: Content Strategy & SEO Alignment

  • Optimizing Content for SEO
  • Keyword Research Tools (Google Keyword Planner, SEMrush)
  • Creating Editorial Calendars

Month 3: Search Engine Optimization (SEO)

Week 1: Introduction to SEO

  • What is SEO and Why is it Important?
  • Types of SEO: On-page, Off-page, Technical SEO
  • SEO vs. SEM

Week 2: On-page SEO

  • Meta Tags, Title Tags, and Alt Text
  • Importance of Internal Linking
  • Optimizing Content for SEO

Week 3: Off-page SEO

  • Building Backlinks
  • Guest Blogging and Outreach
  • Social Signals and Their Importance

Week 4: Technical SEO & Tools

  • Site Speed and Performance
  • Mobile SEO
  • Google Search Console, Screaming Frog, Ahrefs

Month 4: Social Media Marketing (SMM)

Week 1: Introduction to Social Media Marketing

  • Major Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
  • Social Media Algorithms
  • Organic vs. Paid Social Media

Week 2: Social Media Strategy & Planning

  • Developing a Social Media Strategy
  • Social Media Calendar and Content Scheduling
  • Tools for Social Media Management (Hootsuite, Buffer)

Week 3: Paid Social Media Advertising

  • Facebook and Instagram Ads Manager
  • LinkedIn Ads
  • Setting Target Audience, Budget, and Objectives

Week 4: Influencer Marketing & Analytics

  • Working with Influencers
  • Micro vs. Macro Influencers
  • Analyzing Social Media Performance (Insights & Analytics)

Month 5: Paid Advertising (SEM, PPC)

Week 1: Introduction to Paid Advertising

  • What is PPC (Pay-Per-Click)?
  • Google Ads Overview
  • Understanding Quality Score

Week 2: Google Search Ads

  • Creating Effective Ad Copy
  • Bidding Strategies
  • Ad Extensions

Week 3: Google Display Ads & Remarketing

  • Introduction to Display Ads
  • Audience Targeting
  • Retargeting Strategies

Week 4: YouTube Advertising & Video Marketing

  • YouTube Ads Types (Skippable, Non-Skippable, Bumper Ads)
  • Creating Video Ads
  • Measuring Video Ad Performance

Month 6: Analytics, Email Marketing, and Advanced Digital Marketing

Week 1: Google Analytics & Data-Driven Decisions

  • Setting Up Google Analytics
  • Tracking User Behavior
  • Reporting and Analyzing Data

Week 2: Email Marketing Basics

  • Building an Email List
  • Crafting Effective Email Campaigns
  • Email Marketing Tools (Mailchimp, ConvertKit)

Week 3: Conversion Rate Optimization (CRO)

  • Understanding Conversion Funnels
  • A/B Testing
  • Improving User Experience for Higher Conversions

Week 4: Advanced Digital Marketing Techniques

  • Marketing Automation Tools (HubSpot, ActiveCampaign)
  • AI in Digital Marketing
  • Digital Marketing Trends for the Future

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