Month 1: Introduction to SEO & Key Concepts
Week 1: What is SEO?
- Definition and Importance of SEO
- SEO vs. SEM
- How search engines work (Google, Bing, etc.)
- Key SEO Metrics (organic traffic, rankings, CTR, etc.)
Week 2: Search Engine Algorithms & Ranking Factors
- Google Algorithm Basics (PageRank, Core Updates)
- Ranking Factors (Content, Links, User Experience, etc.)
- Black Hat vs. White Hat SEO
- SEO Terminology (SERPs, Crawlers, etc.)
Week 3: SEO Strategy Development
- Building an SEO Strategy
- Setting SMART SEO Goals
- Identifying Target Audience and Keywords
- Understanding Search Intent
Week 4: Introduction to Keyword Research
- What are Keywords?
- Types of Keywords (Short-tail, Long-tail)
- Keyword Research Tools (Google Keyword Planner, SEMrush, Ahrefs)
- Competitor Keyword Analysis
Month 2: On-Page SEO Optimization
Week 1: On-Page SEO Fundamentals
- What is On-Page SEO?
- Importance of Content in SEO
- Optimizing Title Tags, Meta Descriptions, and Headers
- Creating SEO-Friendly URLs
Week 2: Content Optimization
- Writing SEO-Optimized Content
- Using LSI (Latent Semantic Indexing) Keywords
- Optimizing Images (Alt Text, Image Compression)
- Using SEO Tools for Content (Yoast, SurferSEO)
Week 3: Internal Linking & Site Structure
- Importance of Internal Links for SEO
- Best Practices for Anchor Text
- Building a Logical Website Structure
- Optimizing Website Navigation
Week 4: User Experience (UX) and SEO
- Role of User Experience in SEO
- Mobile-Friendly Design
- Bounce Rate and Time on Site
- SEO-Optimized Design Principles
Month 3: Technical SEO & Site Health
Week 1: Introduction to Technical SEO
- What is Technical SEO?
- Crawling and Indexing: How Search Engines Read Your Site
- XML Sitemaps and Robots.txt
- Fixing Crawl Errors
Week 2: Website Speed and Performance
- Importance of Site Speed for SEO
- Measuring Website Speed (Google PageSpeed, GTMetrix)
- Techniques for Improving Site Load Times
- Optimizing for Core Web Vitals
Week 3: Mobile SEO & Mobile-First Indexing
- What is Mobile-First Indexing?
- Importance of Mobile Responsiveness
- Testing Mobile SEO Performance (Google Mobile-Friendly Test)
- AMP (Accelerated Mobile Pages) Overview
Week 4: HTTPS, Security, and Structured Data
- Importance of HTTPS for SEO
- Implementing SSL Certificates
- Introduction to Schema Markup
- Structured Data and Rich Snippets
Month 4: Off-Page SEO & Backlink Building
Week 1: What is Off-Page SEO?
- Importance of Off-Page SEO for Rankings
- Domain Authority and Page Authority
- Building a Healthy Backlink Profile
Week 2: Link Building Strategies
- White Hat vs. Black Hat Link Building
- Guest Blogging and Outreach
- Building Backlinks through Content (Infographics, Guides, Case Studies)
- Social Media Signals and SEO
Week 3: Competitor Analysis & Backlink Monitoring
- Competitor Backlink Analysis
- Using Ahrefs, Moz, and SEMrush for Link Analysis
- Monitoring Backlinks and Disavowing Toxic Links
- Tools for Backlink Management
Week 4: Local SEO and Citations
- What is Local SEO?
- Optimizing for Google My Business (GMB)
- NAP Consistency (Name, Address, Phone)
- Local Backlinks and Citations
Month 5: Advanced SEO Techniques
Week 1: SEO Auditing and Troubleshooting
- Conducting a Full SEO Audit
- Tools for SEO Audits (Screaming Frog, SEMrush, Google Search Console)
- Fixing Common SEO Issues (404 Errors, Redirect Chains, Duplicate Content)
Week 2: Voice Search Optimization
- The Rise of Voice Search
- Optimizing for Voice Search (Conversational Keywords, Questions)
- Targeting Featured Snippets and Position Zero
- Tools for Analyzing Voice Search Opportunities
Week 3: SEO for E-commerce Websites
- E-commerce SEO Challenges
- Optimizing Product Pages for SEO
- Handling Duplicate Content in E-commerce Sites
- SEO for Product Reviews and User-Generated Content
Week 4: International SEO
- Introduction to International SEO
- Optimizing Multi-Language and Multi-Region Sites
- Hreflang Tags and Language Targeting
- Localizing Content for Different Markets
Month 6: SEO Tools, Analytics & Reporting
Week 1: Google Search Console & Google Analytics
- Setting Up Google Search Console
- Monitoring Search Traffic, Impressions, and Clicks
- Key Metrics to Track in Google Analytics
- SEO Goals and Conversions in Google Analytics
Week 2: SEO Reporting Tools & Data Interpretation
- Overview of Popular SEO Tools (Ahrefs, SEMrush, Moz)
- Creating Comprehensive SEO Reports
- Analyzing Data and Making Informed Decisions
- Interpreting SEO KPIs (CTR, Bounce Rate, Conversion Rate)
Week 3: SEO Trends and Future Outlook
- AI and Machine Learning in SEO (RankBrain, BERT)
- Impact of Core Algorithm Updates
- The Future of SEO: Voice Search, AR, and VR
- SEO Trends for the Coming Years
Week 4: Capstone Project & Certification
- Develop and Implement an SEO Strategy for a Real or Simulated Website
- Full SEO Audit and Optimization Plan
- Final Project Presentation
- Course Completion and Certification
